Danone as Nutri-Score pioneer
In 2018, Danone was the first company in Germany and Switzerland to commit to introducing the Nutri-Score labelling system on its products in Germany, Austria and Switzerland.
Since mid-2020, more than 95% of the Danone Group's fresh dairy products in Germany, Austria and Switzerland already carried the Nutri-Score. And by the end of 2020, the entirety of the Nutri-Score pioneer's products were labelled with the traffic light system.*
*With the exception of some products in Switzerland. We are still working on this.
Nutriscore: New colour coding system
Nutri-Score is an independent, easy-to-understand, science-based front-of-product labelling system. It rates processed foods based on their nutritional information and ranks them in categories from A/green, to E/red. The Nutri-Score label enables everyone to spot the nutritional quality of a product at a glance and to compare foods more easily. Nutri-Score is calculated on a per 100 gram basis, not per serving. It has been shown in numerous studies to positively influence consumers' shopping behaviour.