We aim to improve the quality of life for as many people as we can through our products. That means Danone’s continual development doesn’t just include product reformulations, but also the transparent declaration of our nutritional profiles. We want to provide our consumers with better support to make better informed decisions on a well-balanced diet.
Nutri-Score, the model for nutritional labeling, is particularly well suited to meeting these requirements. Nutri-Score is science-based, easy to understand for consumers at first glance and helps ensure well-informed product selection.
Danone – a Nutri-Score pioneer
In 2018, Danone was the first company to support the introduction of the Nutri-Score labelling system for its fresh dairy products and plant-based alternatives in Germany, Austria and Switzerland.
Literature
[1] BMEL (2019): Evaluation von erweiterten Nährwertkennzeichnungs-Modellen. Ergebnisbericht der Repräsentativerhebung. (Evaluation of extended nutritional labelling models. Report on the results of the representative survey). at: https://www.bmel.de/SharedDocs/Downloads/DE/_Ernaehrung/Lebensmittel-Kennzeichnung/Ergebnisbericht-Repraesentativerhebung-TeilA_eNWK.pdf?__blob=publicationFile&v=2
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[3] Egnell M, Galan P, Farpour-Lambert NJ, Talati Z, Pettigrew S, Hercberg S, Julia C. Compared to other front-of-pack nutrition labels, the Nutri-Score emerged as the most efficient to inform Swiss consumers on the nutritional quality of food products. PLoS One. 2020 Feb 27;15(2):e0228179.
[4] Morgane Fialon, Manon Egnell, Zenobia Talati et al. Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial. Nutrients. 2020 Aug; 12(8): 2307.
[5] Egnell, M., Talati, Z., Galan, P. et al. Objective understanding of the Nutri-score front-of-pack label by European consumers and its effect on food choices: an online experimental study. Int J Behav Nutr Phys Act 17, 146 (2020).
[6] van den Akker K, Bartelet D, Brouwer L, Luijpers S, Nap T, Havermans R. The impact of the nutri-score on food choice: A choice experiment in a Dutch supermarket. Appetite. 2022 Jan 1;168:105664.
[7] Finkelstein EA, Ang FJL, Doble B, Wong WHM, van Dam RM. A Randomized Controlled Trial Evaluating the Relative Effectiveness of the Multiple Traffic Light and Nutri-Score Front of Package Nutrition Labels. Nutrients. 2019 Sep 17;11(9):2236.
[8] Szabo de Edelenyi, F., Egnell, M., Galan, P. et al. Ability of the Nutri-Score front-of-pack nutrition label to discriminate the nutritional quality of foods in the German food market and consistency with nutritional recommendations. Arch Public Health 77, 28 (2019).