Danone – One Planet. One Health.
In 2017, Danone unveiled an updated logo and its very first company signature: One Planet. One Health. These words reflect our vision that the health of people and the health of the planet are intertwined. It is a call to action for all consumers and everyone who has a stake in food to join the food revolution: a movement aimed at nurturing the adaptation of healthier, more sustainable eating and drinking habits.
RECONNECTING PEOPLE WITH THE FOOD THEY EAT
“CONSUMERS ARE CRAVING CHANGE. THEY EXPECT LARGE ORGANIZATIONS LIKE DANONE TO USE ITS IMPACT TO CHANGE THE WORLD FOR THE BETTER."
At Danone, we believe that each time we eat and drink, we decide in what type of world we want to live in. This powerful idea is at the heart of the ongoing food revolution, a movement inspired by people who care about where their food comes from, how it was grown, how it arrived on their plates and how it impacts their health and the health of the planet. We call those people the food generation.
At Danone, we believe that global food and retail companies could play an important role in this revolution through a transformation of their business models, moving away from standardized food systems to new models based on local diets and leveraging local sourcing. We believe a healthy body needs healthy food. And healthy food needs a healthy planet. All solely possible with a healthy ecosystem and strong, resilient social structures. We believe in a food and water ecosystem that works in harmony with people, communities and the environment. Our dream is to make the Danone logo a symbol of positive change to build a healthier world through food. With our company brand idea, we can bring together our mission, values, brands and social initiatives.
The Danone company brand will allow us to demonstrate our uniqueness of being a driver of growth and add extra equity to our brands, to build consumer trust.
"ONE PLANET. ONE HEALTH IS A CALL TO EVERYONE TO JOIN THE FOOD REVOLUTION. AND WE AIM TO MAKE THAT REVOLUTION A REALITY FOR AS MANY PEOPLE AS POSSIBLE, ACROSS THE GLOBE.”
THE CHILD AND THE STAR: AN ICON INVITING EVERYONE TO JOIN THE MOVEMENT
Together, the new signature and logo—a refinement of our child gazing up at a star—carry a sense of optimism for positive change while embodying the same pioneering spirit the company has always had.
In 1972, Antoine Riboud, the first Danone Chairman and CEO, said, “There is only one earth, we only live once.” Those words kick-started a vision that lives on today: to bring health to our planet and to generations of people through our company and its ecosystems now and in the future.